Is a New Digital Marketing Fashion Trend Beginning to Emerge?

Transforming yourself into a spectacle in a crowded environment is one way of gaining attention. Once you’ve captured the attention of others, that’s when the opportunity to converse, educate and market, etc. can begin. Advances in digital display technologies are now at a point where some creative people are starting to work on ways to add digital displays to clothing and accessories. Imagine being able to display digital marketing messages to those around you while you are shopping, attending public events or parties, etc. If you visit the following website, you’ll see how one company (POP-I, Inc.) is in the process of trying to bring to market a backpack that has an “e-ink” digital display embedded in it…